About
A studio for brands that want to be understood.
Basira was founded in 2016 on a simple belief: the best brands are the clearest ones. We work with a small number of clients each year, in long partnerships, on projects that reward careful thinking.
Principles
Clarity before aesthetics.
We start with the message. Style follows meaning — never the other way around.
Simplicity is sophistication.
Restraint is the highest form of taste. We edit until only the essential remains.
Consistency builds trust.
A brand is a promise repeated. We design systems, not one-offs.
Every decision has a reason.
If we can't defend it, we remove it. Nothing decorative gets shipped.
Team
Six people. One studio.
Layla Haddad
Founder, Creative Director
Jonas Werner
Design Director
Amara Okonkwo
Strategy Lead
Marco Silveira
Motion & Film
Ines Costa
Brand Designer
Yusuf Karim
Producer
→ Swipe to meet the team