Case Studies
The thinking behind the work.
A closer look at three recent projects — how they started, what we made, and what happened after they shipped.
Case 01
Meridian Coffee
Repositioning a specialty roaster as a quiet, everyday ritual.
The brief called for a repositioning, not a refresh. We rebuilt the strategy first, then let it lead every design decision — from the wordmark to the retail rollout.
+34%
DTC revenue
1.2M
Impressions, launch week
12
Retail partners added
Case 02
North Atlas
A national campaign built around a single, unshowy idea.
The brief called for a repositioning, not a refresh. We rebuilt the strategy first, then let it lead every design decision — from the wordmark to the retail rollout.
+41%
Brand consideration
8
OOH markets
3.4x
ROAS across digital
Case 03
Aperture Optics
A product website that treats eyewear like an object, not a category.
The brief called for a repositioning, not a refresh. We rebuilt the strategy first, then let it lead every design decision — from the wordmark to the retail rollout.
+62%
Time on site
-28%
Bounce rate
2.1x
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